After the second world war, the US Military left their jeeps and trucks in the Philippines because the cost of bring it back was too high. This was when young businessman, Jose Isaac Hernandez, found a business opportunity in the scraps that were left behind. Together with his brothers-in-law, Leonardo and Eugenio, they gathered parts to build a truck that could transport patis (fish sauce), bagoong (shrimp paste), and rice.
Jose Isaac Hernandez
However, after learning that there was a high demand for public transportation, Jose quickly changed his mind thinking that going that direction would be a more lucrative business. He was right.